HEC 92: March 16-19, 2017

This year, HEC will explore change: while shifts in the industry can be unexpected or uncertain, every organization has to evolve to maintain their competitive advantage while still honoring the values that made them successful in the past. Striking the right balance is of critical importance as HEC enters a new phase in its nearly century-long history, with HEC 92 being the first to be held since School of Hotel Administration joined the new Cornell College of Business.  This year’s program will cut through the anxieties of change and look at how HEC, SHA, and the hospitality industry as a whole can maintain their identities—and value—as they navigate the ever-changing business environment.

Leading this conversation will be our keynote speaker, Mr. Sabato Sagaria '97, Chief Restaurant Officer of Union Square Hospitality Group (USHG), who will share how innovation and experimentation have helped USHG succeed and stay true to their principles of providing the best service experience possible.

The Conference

Every year we welcome executives from the world's leading hospitality companies to discuss the latest developments in our industry. HEC 92 will feature speaker events and panels on real estate, sustainability, culinary, and more. Register today to learn what's new in our industry.

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Food & Beverage

Cornell has the best hospitality education program in the nation, and conference attendees are treated to everything from gourmet cocktail events to banquet-style meals, all prepared by our student culinary and service teams. Your new favorite recipe is just weeks away.

Leisure

We understand that attendees need a break now and then to relax and network with other professionals. Guests of HEC 92 can enjoy luxury accommodations, a Starbucks coffee lounge, and several leisure events hosted by our partners throughout the weekend.

Thursday, March 16

4:30 - 5:30 PM: Starbucks Event
Statler Amphitheater, The Statler Hotel

5:30 - 6:30 PM: Opening Cocktail
Park Atrium, Statler Hall

6:30 - 7:30 PM: Where It All Began: Student Experience Dinner
Terrace Restaurant

 


Friday,
March 17

6:30 - 7:30 AM: Daybreak Pilates
Statler Hall, Room 351

7:00 - 8:30 AM: Breakfast
Taylor & Rowe Rooms, Taverna Banfi, The Statler Hotel

8:40 - 8:50 AM: Hotel School Dean's Address
Alice Statler Auditorium, Statler Hall

8:50 - 9:00 AM: Cornell SC Johnson College of Business Dean's Address
Alice Statler Auditorium

9:00 - 9:50 AM: Keynote Address - Reinventing the Restaurant Industry
Alice Statler Auditorium

9:00 - 5:00 PM: Hotel Ezra Coffee
Establishment Restaurant

10:00 - 10:30 AM: Break and Refreshments
Auditorium Foyer

10:30 - 11:30 AM: Towards a More Sustainable Planet
Alice Statler Auditorium

11:45 AM - 1:00 PM: Master of Management in Hospitality Luncheon
Carrier Ballroom, The Statler Hotel

12:00-1:00, 2:45-3:30, 4:00-6:30 PM: Virtual Reality Demonstration
Statler Hall, 5th Floor Tower

1:15 - 2:15 PM: Real Estate in the New Age
Alice Statler Auditorium

2:15 - 2:45 PM: Building Your Brand Story With Design
Alice Statler Auditorium

2:45 - 3:30 PM: Spirits & Tea Tasting
Courtesy of Finger Lakes Distilling and Harney & Sons
Park Atrium

3:30 - 4:00 PM: Virtual Reality: The Future of Hotel Design
Alice Statler Auditorium

4:00 - 4:15: Break and Refreshments
Auditorium Foyer

4:15 - 5:45: Cornell Hotel Society Annual Meeting
Alice Statler Auditorium

6:45 PM: Networking Dinner
Marriott Student Learning Center and Lounge, Statler Hall


Saturday, March 18

6:30 - 7:30 AM: Sunrise Yoga
Statler Hall, Room 351

7:00 - 8:30 AM: Breakfast
Taylor & Rowe Rooms, Taverna Banfi, The Statler Hotel

9:00 - 5:00 PM: Hotel Ezra Coffee
Establishment Restaurant

9:00 - 10:00 AM: Healthy, Wealthy, and Wise: Hospitality and Wellness
Alice Statler Auditorium

10:00 - 10:30 AM: Break and Refreshments
Auditorium Foyer

10:30 - 11:00 AM: The Rise of Boutiques in the Internet World
Alice Statler Auditorium

11:00 - 11:30 AM: The Secret (and Not So Secret) Upcoming Trends in Hospitality Marketing
Statler Hall, Room 398

11:00 - 11:45: The Finger Lakes: Crafting a Wine Region
Statler Hall, Room 165

11:30 AM - 12:45 PM: Takeaway Lunch
Auditorium Foyer and Park Atrium

12:45 - 1:45 PM: Female Figures in F&B
Alice Statler Auditorium

1:45 - 2:00 PM: Break and Refreshments
Auditorium Foyer

2:00 - 4:30 PM: Cornell Hospitality Business Plan Competition
Alice Statler Auditorium

4:00 - 5:00 PM: Student Entrepreneurial Showcase
Conference Foyer

6:00 - 7:00 PM: Pre-Gala Cocktail
Park Atrium

7:00 - 9:00 PM: Gala Banquet
Carrier Ballroom

9:00 - 10:30 PM: Closing Cocktail
Terrace Restaurant