The Conference

Every year we welcome executives from the world's leading hospitality companies to discuss the latest developments in our industry. Each conference features speaker events and panels on real estate, sustainability, culinary, and more. Register today to learn what's new in our industry.


Food & Beverage

Cornell has the best hospitality education program in the nation, and conference attendees are treated to everything from gourmet cocktail events to banquet-style meals, all prepared by our student culinary and service teams. Your new favorite recipe is just weeks away.


We understand that attendees need a break now and then to relax and network with other professionals. Guests of HEC can enjoy luxury accommodations, a Starbucks coffee lounge, and several leisure events hosted by our partners throughout the weekend.

A Sense of Place

A Sense of Place


HEC 93: March 15-18, 2018

A Sense of Place

Explore the Experience Era

This year, HEC will delve into the changing landscape of guest expectations. In a time of ever-advancing technology and increased emphasis on experiences, achieving competitive advantage means not only delivering quality service but also unique, memorable moments. This year’s program will explore the shift from an age of information to an era of experience by finding what connects guests to the strong identity, character, and authenticity of a place.

Leading this conversation as a keynote speaker will be Mr. Will Guidara ’01, the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, The NoMad Restaurant, and Made Nice.


Conference Schedule

Thursday, March 15

4:30-5:30PM Student Showcase

5:30-7:00PM Opening Cocktail

7:00-9:00PM Student Experience Dinner

Friday, March 16

7:00-8:30AM Breakfast

8:40-9:00AM The Dean's Address

9:00-10:00AM Global Real Estate Panel

10:00-10:30AM Break

10:30-11:00AM Speaker Highlight

11:00-11:30AM Speaker Highlight

11:45-1:00PM MMH Lunch

1:00-2:00PM Breakout Experience Workshops

2:00-2:15PM Break

2:15-3:30PM Breakout Beverage Workshops

3:30-4:30PM Starbucks Tasting Session

4:30-6:00PM CHS Annual Meeting

6:45-10:00PM Dinner

Saturday, March 17

7:00-9:00AM Breakfast

9:00-9:30AM Speaker Highlight

9:30-10:00AM Speaker Highlight

10:00-10:30AM Break

10:30-11:30AM Keynote Address: Will Guidara '01

11:30-12:45PM Lunch

12:45-1:45PM Sharing Economy Panel

1:45-2:00PM Break

2:00-4:00PM Cornell Hospitality Business Plan Competition

4:00-5:00PM Breakout Workshop

6:00-7:00PM Pre-Gala Cocktail

7:00-9:00PMGala Banquet

9:00-10:30PM Closing Cocktail