Announcing the HEC 96 Theme!


HEC 96: Together


Inspiring Collaboration to Build and Progress

At its core, hospitality is about the spirit of people and service to others. As the industry redefines itself, collaboration provides paths to innovation and opportunity.

This year, HEC celebrates the human connection within hospitality and the power of unity to overcome difficulty together. Our program explores forward-thinking solutions, highlights a resilient industry, and inspires fellowship across communities.

Mark your calendars for HEC 96 from March 11-12, 2021